DesignUS West

How Much Does a Brand & Identity Make in US West?

Brand & Identity salary and day rate data for the US West region in 2026. Based on 549 anonymous reports at Senior level.

Day Rate
$825
/day median
Total Comp
$169K
/yr full-time
vs Global
+18%
+$125/day
Remote
65%
work remotely

Freelance Day Rates in US West

Senior Level
US West Median Day Rate
$825
/day median
$275
$1k
P10: $275P90: $1,375
Rate Percentiles (US West)
P90
$1,375
P75
$1,150
Median
$825
P25
$500
P10
$275
Insights
Negotiated
39%
of people
Avg Bump
+9%
when asked
Remote
65%
work remote
Avg Contract
8mo
duration

US West vs Global Median

Freelance Day Rate
US West$825/day
Global$700/day
+18% vs global (+$125/day)
Full-Time Total Comp
US West$169K/yr
Global$143K/yr
+18% vs global (+$26K/yr)

Brand & Identity Rates by Region

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All rates are self-reported and community-sourced. Use as directional guidance, not definitive benchmarks.
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