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How Much Does a Brand & Identity Make in US West?

Brand & Identity salary and day rate data for the US West region in 2026. Based on 549 anonymous reports at Senior level.

Day Rate
$825
/day median
Total Comp
$169K
/yr full-time
vs Global
+18%
+$125/day
Remote
65%
work remotely

Freelance Day Rates in US West

Senior Level
US West Median Day Rate
$825
/day median
$275
$1k
P10: $275P90: $1,375
Rate Percentiles (US West)
P90
$1,375
P75
$1,150
Median
$825
P25
$500
P10
$275
Insights
Negotiated
39%
of people
Avg Bump
+9%
when asked
Remote
65%
work remote
Avg Contract
8mo
duration

US West vs Global Median

Freelance Day Rate
US West$825/day
Global$700/day
+18% vs global (+$125/day)
Full-Time Total Comp
US West$169K/yr
Global$143K/yr
+18% vs global (+$26K/yr)

Brand & Identity Rates by Region

US East
$775+11%
/day median
US Midwest / South
$675-4%
/day median
Canada
$625-11%
/day median
UK
$650-7%
/day median
W. Europe
$600-14%
/day median
Nordics
$625-11%
/day median
E. Europe
$350-50%
/day median
AU / NZ
$625-11%
/day median
JP / KR
$500-29%
/day median
China
$325-54%
/day median
India
$250-64%
/day median
SE Asia
$300-57%
/day median
Middle East
$450-36%
/day median
LATAM
$275-61%
/day median

More Design in US West

UI / UX Design
$875 /day in US West
Marketing Design
$675 /day in US West
Packaging Design
$725 /day in US West
Type Design
$800 /day in US West
View global Brand & Identity rates →
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All rates are self-reported and community-sourced. Use as directional guidance, not definitive benchmarks.
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