Explore/Brand & Identity/LATAM
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How Much Does a Brand & Identity Make in LATAM?

Brand & Identity salary and day rate data for the LATAM region in 2026. Based on 549 anonymous reports at Senior level.

Day Rate
$275
/day median
Total Comp
$57K
/yr full-time
vs Global
-61%
-$425/day
Remote
65%
work remotely

Freelance Day Rates in LATAM

Senior Level
LATAM Median Day Rate
$275
/day median
$100
$450
P10: $100P90: $450
Rate Percentiles (LATAM)
P90
$450
P75
$375
Median
$275
P25
$175
P10
$100
Insights
Negotiated
39%
of people
Avg Bump
+9%
when asked
Remote
65%
work remote
Avg Contract
8mo
duration

LATAM vs Global Median

Freelance Day Rate
LATAM$275/day
Global$700/day
-61% vs global (-$425/day)
Full-Time Total Comp
LATAM$57K/yr
Global$143K/yr
-60% vs global (-$86K/yr)

Brand & Identity Rates by Region

US West
$825+18%
/day median
US East
$775+11%
/day median
US Midwest / South
$675-4%
/day median
Canada
$625-11%
/day median
UK
$650-7%
/day median
W. Europe
$600-14%
/day median
Nordics
$625-11%
/day median
E. Europe
$350-50%
/day median
AU / NZ
$625-11%
/day median
JP / KR
$500-29%
/day median
China
$325-54%
/day median
India
$250-64%
/day median
SE Asia
$300-57%
/day median
Middle East
$450-36%
/day median

More Design in LATAM

UI / UX Design
$300 /day in LATAM
Marketing Design
$225 /day in LATAM
Packaging Design
$250 /day in LATAM
Type Design
$275 /day in LATAM
View global Brand & Identity rates →
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All rates are self-reported and community-sourced. Use as directional guidance, not definitive benchmarks.
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