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How Much Does a Brand & Identity Make in US Midwest / South?

Brand & Identity salary and day rate data for the US Midwest / South region in 2026. Based on 549 anonymous reports at Senior level.

Day Rate
$675
/day median
Total Comp
$136K
/yr full-time
vs Global
-4%
-$25/day
Remote
65%
work remotely

Freelance Day Rates in US Midwest / South

Senior Level
US Midwest / South Median Day Rate
$675
/day median
$225
$1k
P10: $225P90: $1,125
Rate Percentiles (US Midwest / South)
P90
$1,125
P75
$950
Median
$675
P25
$400
P10
$225
Insights
Negotiated
39%
of people
Avg Bump
+9%
when asked
Remote
65%
work remote
Avg Contract
8mo
duration

US Midwest / South vs Global Median

Freelance Day Rate
US Midwest / South$675/day
Global$700/day
-4% vs global (-$25/day)
Full-Time Total Comp
US Midwest / South$136K/yr
Global$143K/yr
-5% vs global (-$7K/yr)

Brand & Identity Rates by Region

US West
$825+18%
/day median
US East
$775+11%
/day median
Canada
$625-11%
/day median
UK
$650-7%
/day median
W. Europe
$600-14%
/day median
Nordics
$625-11%
/day median
E. Europe
$350-50%
/day median
AU / NZ
$625-11%
/day median
JP / KR
$500-29%
/day median
China
$325-54%
/day median
India
$250-64%
/day median
SE Asia
$300-57%
/day median
Middle East
$450-36%
/day median
LATAM
$275-61%
/day median

More Design in US Midwest / South

UI / UX Design
$725 /day in US Midwest / South
Marketing Design
$550 /day in US Midwest / South
Packaging Design
$600 /day in US Midwest / South
Type Design
$650 /day in US Midwest / South
View global Brand & Identity rates →
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All rates are self-reported and community-sourced. Use as directional guidance, not definitive benchmarks.
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